JAMES PEPPERELL-JACKSON

    Website: www.jamesppj.co.uk | Email Address:  jamespepperell.jp@gmail.com | Mobile: +44 794 672 30 61 |

    Personal Statement

    I am currently seeking an operational role focused on transformational strategy within the Technology, Media, and Telecommunications (TMT) sector. My aim is to leverage my experience in product delivery, and strategic alignment to help organizations develop and implement effective and efficient operational models. I am committed to driving impactful change and fostering digital and sustainable growth within the industry.

    Experience

    Marketing and Communications Executive at Zzoomm

    September 2019 - 

    I spearhead our customer retention strategy, including the industry-leading "refer a friend" program, which consistently drives over 10% of monthly web sales. Our team achieves a 1% monthly network penetration across 200,000 properties, contributing to a customer base exceeding 30,000. Since joining Zzoomm in 2019, I have developed expertise in telecommunications and technology, specializing in operational strategy and brand management. As a core member of the marketing team, I play an integral role in establishing brand guidelines and executing impactful initiatives that strengthen our market position. I manage a £600,000 annual digital advertising budget, ensuring optimal allocation to drive customer acquisition and cost efficiency. In collaboration with external agencies, I lead efforts to enhance website user experience through emerging technologies, ensuring continuous improvement in customer interactions. As a testament to our work, our four-person team is shortlisted for the UK Fibre Awards Marketing Team of the Year 2024, reflecting our ongoing impact in the industry.

    • Strategic Planning: Developed brand guidelines and executed innovative branding initiatives, aligning them with business objectives.
    • Process Improvement: Collaborated with external agencies to enhance the website's user experience using emerging technologies, driving operational efficiency.
    • Project Management: Managed a £600,000 digital advertising budget, analysing performance data to optimize spend and drive sustainable cost savings.
    • Research Leadership: Led multiple research projects to develop products, pricing strategies, and website improvements, utilizing qualitative and quantitative surveys to gather and analyse data.
    • Client Engagement: Worked closely with C-level stakeholders to ensure marketing strategies were aligned with overall business goals.
    • Recognition: Contributed to the team's shortlisting for the UK Fibre Awards Marketing Team of the Year 2024.

     

    Marketing Assistant for Hozah November 2018 - August 2019

    • Content Creation: Created and managed social media content, including graphics, videos, and articles, to position the business in the industry.
    • Copywriting: Wrote press releases and built rapport with local councils and newspapers to generate publicity and local awareness.
    • Brand Activation: Actualized stimulating and hyperlocal brand activation campaigns to create buzz in live areas.
    • Public Relations: Developed public relations with councils, enhancing the company's B2B and B2C marketing efforts.
    • Strategic Planning: Produced and managed social media content, using it as a gateway to establish the company as a leading app-free, parking payment solution.

    Treasurer of the CU Gender Equality Society  2016 - 2017

     

    As Treasurer of the CU Gender Equality Society, I designed marketing literature, managed social media content, and organized events, honing skills in marketing, content creation, and event management. Leading awareness campaigns and committee work enhanced my interpersonal skills and leadership abilities, directly applicable to roles in client engagement and driving impactful change within the Technology, Media, and Telecommunications sector.

     

    Paid Internship at PwC Germany October 2017 - June 2018

     

    During my Paid Internship at PwC Germany, I consulted on redesigning the internal intranet system, managed the production and distribution of a monthly newsletter, and created a suite of literature for the Crisis Management department. These experiences showcased my ability to provide insights, manage projects, and foster collaboration, aligning with roles in consulting, operational design, and client engagement

     

    Freelance 2015 - 2020

    • Travel Writer & Social Media Manager: Content creation and online community management.
    • Videography: Partnered on multiple projects including Coventry University's JoinIN video,
    • Web Content Assistant: Website management and collaboration.
    • Voiceover Artist: Versatile vocal skills and client collaboration. BOSCH, Germany. 
    • Consultancy: A framing gallery, with a goal to boost local business interest. 

    Employment history

    Marketing and Communication Executive at Zzoomm plc, September 2019 - Present

    See Above

    Hozah Marketing Assistant, November 2018 - August 2019 

    See Above

    Coventry University Web Content Assistant, Spring 2019

    See Above

    PwC Germany Internship, October 2017 - June 2018

    See Above

     

    Coventry City Council Placement, January - February 2017

    Content creation and management inclusive of; intranet, social media, press releases, blog and internal newsletter. 

     

    IKEA Kitchen Installation Specialist / Kitchen Planner, 

    October 2016 - June 2017

    Designing kitchens and planning installations. Effective time management of a team. Overcoming limitations to create suitable solutions to client needs. 


    EDUCATION

    Coventry University  2015 - 2019

    BA Media and Communications (Hons)  1st

     

    Dissertation: People watching people watching people: a study of Gogglebox as a framing device on television.

     

    Hochschule Der Medien 2017 - 2018 

    Studying Corporate Communication,  Innovative Content Strategies and Media Creation and Management as part of my BA degree.

     

    Bexleyheath Academy 2008 - 2015

    A Levels in English Literature, Government & Politics and Media Studies

    Level 3 BTec in Photography 

    11 GCSE's A*-B including Maths, English and Science

    A* in both Media Studies & Film Studies

     

    Google 2020

    Fundamentals of Digital Marketing

     

    Marketing Week 2023

    Mini MBA in Marketing

    • Concentrated on core marketing principles including branding, digital marketing, consumer behaviour, and market research.
    • Applied real-world marketing strategies through case studies and interactive projects.
    • Enhanced strategic marketing planning and execution skills.

     

    Scouting 2004 - 

    Bronze Duke of Edinburgh Award, 2012

    Oxfordshire County Scout Council, Trustee Board Member, 2024 -

    Check out my Social Media

    LinkedIn

    Twitter

    Instagram

    Technical skills

    • Operational Design and Delivery
    • Client Engagement and Strategic Insight
    • Project Management and Adaptability
    • Analytical and Research Skills
    • Telecommunication Industry Knowledge
    • Technical Proficiency in Microsoft, Apple, Google & Adobe suites, website, social and brand management tools.  

     


     

    References are available upon request